Colgate* Sensitive Pro-ReliefTM/MC Toothpaste

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Colgate* Sensitive Pro-Relief<sup>TM/MC</sup> Toothpaste

Colgate* Sensitive Pro-ReliefTM/MC Toothpaste with Pro-ArginTM/MC Technology is the first toothpaste that is clinically proven to provide instant & lasting relief from dentin hypersensitivity.

Product Characteristics

Product Benefits

Unique Pro-ArginTM/MC technology based on natural process of tubule occlusion
Significantly greater sensitivity reduction with twice - daily brushing compared to control toothpaste with potassium ions
Helps block pain stimuli such as tactile, pressure and cold air
Instant relief when applied directly to the sensitive tooth with the fingertip and gently massaged for 1 minute
Clinical studies published in peer-reviewed journal
Can be used after the Colgate* Sensitive Pro-ReliefTM/MC Desensitizing Polishing Paste
With 1450ppm fluoride as sodium monofluorphosphate
Caries Prevention

1Nathoo S, et al, New Jersey Dental School, UMDNJ (2006), Data on file, Colgate-Palmolive Ltd

2Standard laboratory testing of dentin abrasion versus a leading soft manual toothbrush, Hefferen J, et al University of Kansas, (2006) Data on file, Colgate-Palmolive Ltd

3Standard laboratory testing of bristle stiffness versus a leading soft manual toothbrush, Data on file, Colgate-Palmolive Ltd

4Williams M et al (2004) Compend Contin Dent Educ, 25, 10 (Suppl 2), 22-27

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