Reinvented to work with the biology and chemistry of the mouth 

to help patients achieve Whole Mouth Health

Kills bacteria on
teeth, tongue, cheeks, and gums

Creates a protective barrier
against bacteria in the whole mouth

Reduces bacteria on teeth, tongue, cheeks, and gums; helps prevent plaque and gingivitis, protects enamel, relieves sensitivity.

The New Colgate Totalformula Mode of Action

What you say makes
a real difference.
Help your patients achieve Whole Mouth Health
Significant bacterial reductions on ‡1:
Teeth
Tongue
Cheeks
Gums
Significant reductions in plaque 2,
gingivitis 2, calculus 3 and malodour 4

 

Reduces bacteria on teeth, tongue, cheeks and gums; helps prevent plaque and gingivitis, protects enames, relieve sensivity.
Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial   flouride toothpaste at 4 weeks, 12 hours after brushing.
 Vs and ordinary non-antibacterial fluoride toothpaste.
 References: 1.Prasad, K. et al J Clin Dent 2018;29(Spec Iss A):A25-32. 2. Delgado, E., et al. J Clin Dent 2018;29(Spec Iss A)A33-40. 3. Seriwatanachai & Mateo, September 2016, internal report. 4. Hu, D., et al. J Clin Dent 2018;29(Spec Iss A)A41-45.

 

What you say makes
a real difference.
Help your patients achieve Whole Mouth Health
Significant bacterial reductions on ‡2:
Teeth
Tongue
Cheeks
Gums
Significant reductions in plaque §2,
gingivitis §2, calculus §3 and malodour §4

 

Reduces bacteria on teeth, tongue, cheeks and gums; helps prevent plaque and gingivitis, protects enames, relieve sensivity.
Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Vs and ordinary non-antibacterial fluoride toothpaste.
Reference: 1. Prasad, K, J Clin Dent 2018;29 (Spec Iss A):A25–32. 2. Delgado E, et al. J Clin Dent 2018;29 (Spec Iss A):A33–40.
Tell your patients the New Colgate TotalFormula delivers
comprehensive benefits for the whole mouth 1
Click on each benefit to see how next generation technology
can help your patient's Whole Mouth Health +
 
 
Reference 1. Clinical and laboratory data on file. See specific benefit area for exact reference.
+ Bacterias reducidas en los dientes, la lengua, las mejillas y las encías; ayuda a prevenir la placa y la gingivitis, protege el esmalte y alivia la sensibilidad

Plaque

The New Colgate Total* formula helps patients achieve superior reductions in plaque vs. ordinary non-antibacterial fluoride toothpaste†¹
Plaque Index 

Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Delgado E, et al. J Clin Dent,2018; 29 (Spec Iss A):A33–40

Gingivitis

The New Colgate Total* formula helps patients achieve superior reductions in gingivitis vs. ordinary non-antibacterial fluoride toothpaste†¹
Gingival Index 

Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Delgado E, et al. J Clin Dent, 2018; 29 (Spec Iss A):A33–40

Calculus

The New Colgate Total*formula helps patients achieve clinically significant reductions in calculus vs. ordinary non-antibacterial fluoride toothpaste†¹
Calculus Index 

Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.

Sensitivity

The New Colgate Totalformula provides clinically significant reductions in sensitivity vs. ordinary non-antibacterial fluoride toothpaste†¹

Percent reduction in sensitivity to stimuli vs. ordinary non-antibacterial fluoride toothpaste

As measured in a 8 weeks clinical study. After 4 weeks air blast 23.9%, tactile 35.6%.
Reference: 1. Sertwatanachal & Mateo, January 2016, Internal report.

Whitening Stain Removal

The New Colgate Total* formula is clinically proven to reduce stains and stain intensity†¹

Percent reduction vs. non-whitening toothpaste
6 week stain removal clinical study

Colgate Total* Advanced* Health Whitening toothpaste.
Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.

Fresh Breath

The New Colgate Total* formula is clinically proven to keep breath fresher over 12 hours†¹

Statistically significant reduction vs. non-antibacterial ordinary fluoride toothpaste 12 hours overnight with continuous use for 3 weeks
Reference: 1. Hu, D., et al. J Clin Dent 2018;29(Spec Iss A)A41-45. 

Cavity

The New Colgate Totalformula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:
 

Enamel Protection

The New Colgate Totalformula helps repair weakened enamel
  • New Colgate Total* formula helps patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste†¹

    Plaque Index 

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    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Garcia-Godoy F, et al. J Clin Dent, submitted August 2018.

  • New Colgate Total* helps patients achieve superior reductions in gingivitis vs ordinary non-antibacterial fluoride toothpaste*¹

    Gingival Index 

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Garcia-Godoy F, et al. J Clin Dent, submitted August 2018.

  • New Colgate Total* helps patients achieve clinically significant reductions in calculus vs ordinary non-antibacterial fluoride toothpaste†¹

    Calculus Index 

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.

  • New Colgate Totalformula provided clinically significant reductions in sensitivity vs ordinary non-antibacterial fluoride toothpaste†¹

    Percent reduction in sensitivity to stimuli vs ordinary non-antibacterial fluoride toothpaste

    *After 8 weeks.
    Reference: 1. Sertwatanachal & Mateo, January 2016, Internal report.

  • New Colgate Total* formula is clinically proven to reduce stains and stain intensity†¹

    Percent reduction vs non-whitening toothpaste
    6 week stain removal clinical study

    *Colgate Total® Pro Gum Health Whitening 1450ppm fluoride toothpaste.
    Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.

  • New Colgate Total*formula is clinically proven to keep breath fresher over 12 hours†¹

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste 12 hours overnight with continuous use for 3 weeks.
    Reference: 1.  Hu D, et al. J Clin Dent, submitted August 2018.

  • New Colgate Totalfomula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:
     

  • New Colgate Totalfomula helps repair weakened enamel

Colgate Total*Study Summary

The continued high global prevalence of these oral diseases, with accompanying significant public health burdens, demonstrates that toothbrushing alone for most people may be insufficient intervention to achieve and maintain good oral health. Therefore, patients’ comprehension of oral hygiene must go beyond tooth cleaning goals. Indeed, a more effective approach to everyday prevention of dental diseases may be achieved by the adoption of a Whole Mouth Health model.

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New Colgate Total* Formula

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