See what's possible with the New Colgate Total* formula
Reinvented to work with the biology and chemistry of the mouth
to help patients achieve Whole Mouth Health†
Kills bacteria on
teeth, tongue, cheeks, and gums

Creates a protective barrier
against bacteria in the whole mouth

†Reduces bacteria on teeth, tongue, cheeks, and gums; helps prevent plaque and gingivitis, protects enamel, relieves sensitivity.
gingivitis 2, calculus 3 and malodour 4
†Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Vs and ordinary non-antibacterial fluoride toothpaste.
References: 1.Prasad, K. et al J Clin Dent 2018;29(Spec Iss A):A25-32. 2. Delgado, E., et al. J Clin Dent 2018;29(Spec Iss A)A33-40. 3. Seriwatanachai & Mateo, September 2016, internal report. 4. Hu, D., et al. J Clin Dent 2018;29(Spec Iss A)A41-45.
gingivitis §2, calculus §3 and malodour §4
†Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Vs and ordinary non-antibacterial fluoride toothpaste.
Reference: 1. Prasad, K, J Clin Dent 2018;29 (Spec Iss A):A25–32. 2. Delgado E, et al. J Clin Dent 2018;29 (Spec Iss A):A33–40.
can help your patient's Whole Mouth Health +
Plaque
The New Colgate Total* formula helps patients achieve superior reductions in plaque vs. ordinary non-antibacterial fluoride toothpaste†¹
Plaque Index


†Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Delgado E, et al. J Clin Dent,2018; 29 (Spec Iss A):A33–40
Gingivitis
The New Colgate Total* formula helps patients achieve superior reductions in gingivitis vs. ordinary non-antibacterial fluoride toothpaste†¹
Gingival Index


†Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Delgado E, et al. J Clin Dent, 2018; 29 (Spec Iss A):A33–40
Calculus
The New Colgate Total*formula helps patients achieve clinically significant reductions in calculus vs. ordinary non-antibacterial fluoride toothpaste†¹
Calculus Index


†Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.
Sensitivity
The New Colgate Total* formula provides clinically significant reductions in sensitivity vs. ordinary non-antibacterial fluoride toothpaste†¹
Percent reduction in sensitivity to stimuli vs. ordinary non-antibacterial fluoride toothpaste

†As measured in a 8 weeks clinical study. After 4 weeks air blast 23.9%, tactile 35.6%.
Reference: 1. Sertwatanachal & Mateo, January 2016, Internal report.
Whitening Stain Removal
The New Colgate Total* formula is clinically proven to reduce stains and stain intensity†¹
Percent reduction vs. non-whitening toothpaste
6 week stain removal clinical study

†Colgate Total* Advanced* Health Whitening toothpaste.
Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.
Fresh Breath
The New Colgate Total* formula is clinically proven to keep breath fresher over 12 hours†¹


†Statistically significant reduction vs. non-antibacterial ordinary fluoride toothpaste 12 hours overnight with continuous use for 3 weeks
Reference: 1. Hu, D., et al. J Clin Dent 2018;29(Spec Iss A)A41-45.
Cavity
The New Colgate Total* formula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:

Enamel Protection
The New Colgate Total* formula helps repair weakened enamel


The continued high global prevalence of these oral diseases, with accompanying significant public health burdens, demonstrates that toothbrushing alone for most people may be insufficient intervention to achieve and maintain good oral health. Therefore, patients’ comprehension of oral hygiene must go beyond tooth cleaning goals. Indeed, a more effective approach to everyday prevention of dental diseases may be achieved by the adoption of a Whole Mouth Health model.
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