Reinvented to work with the biology and chemistry of the mouth 

to help patients achieve Whole Mouth Health

Kills bacteria on
teeth, tongue, cheeks, and gums

Creates a protective barrier
against bacteria in the whole mouth

Reduces bacteria on teeth, tongue, cheeks, and gums; helps prevent plaque and gingivitis, protects enamel, relieves sensitivity.

The New Colgate Totalformula Mode of Action

What you say makes
a real difference.
Help your patients achieve Whole Mouth Health
Significant bacterial reductions on ‡1:
Teeth
Tongue
Cheeks
Gums
Significant reductions in plaque 2,
gingivitis 2, calculus 3 and malodour 4

 

Reduces bacteria on teeth, tongue, cheeks and gums; helps prevent plaque and gingivitis, protects enames, relieve sensivity.
Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial   flouride toothpaste at 4 weeks, 12 hours after brushing.
 Vs and ordinary non-antibacterial fluoride toothpaste.
 References: 1.Prasad, K. et al J Clin Dent 2018;29(Spec Iss A):A25-32. 2. Delgado, E., et al. J Clin Dent 2018;29(Spec Iss A)A33-40. 3. Seriwatanachai & Mateo, September 2016, internal report. 4. Hu, D., et al. J Clin Dent 2018;29(Spec Iss A)A41-45.

 

What you say makes
a real difference.
Help your patients achieve Whole Mouth Health
Significant bacterial reductions on ‡2:
Teeth
Tongue
Cheeks
Gums
Significant reductions in plaque §2,
gingivitis §2, calculus §3 and malodour §4

 

Reduces bacteria on teeth, tongue, cheeks and gums; helps prevent plaque and gingivitis, protects enames, relieve sensivity.
Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Vs and ordinary non-antibacterial fluoride toothpaste.
Reference: 1. Prasad, K, J Clin Dent 2018;29 (Spec Iss A):A25–32. 2. Delgado E, et al. J Clin Dent 2018;29 (Spec Iss A):A33–40.
Tell your patients the New Colgate TotalFormula delivers
comprehensive benefits for the whole mouth 1
Click on each benefit to see how next generation technology
can help your patient's Whole Mouth Health +
 
 
Reference 1. Clinical and laboratory data on file. See specific benefit area for exact reference.
+ Bacterias reducidas en los dientes, la lengua, las mejillas y las encías; ayuda a prevenir la placa y la gingivitis, protege el esmalte y alivia la sensibilidad

Plaque

The New Colgate Total* formula helps patients achieve superior reductions in plaque vs. ordinary non-antibacterial fluoride toothpaste†¹
Plaque Index 

Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Delgado E, et al. J Clin Dent,2018; 29 (Spec Iss A):A33–40

Gingivitis

The New Colgate Total* formula helps patients achieve superior reductions in gingivitis vs. ordinary non-antibacterial fluoride toothpaste†¹
Gingival Index 

Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Delgado E, et al. J Clin Dent, 2018; 29 (Spec Iss A):A33–40

Calculus

The New Colgate Total*formula helps patients achieve clinically significant reductions in calculus vs. ordinary non-antibacterial fluoride toothpaste†¹
Calculus Index 

Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.

Sensitivity

The New Colgate Totalformula provides clinically significant reductions in sensitivity vs. ordinary non-antibacterial fluoride toothpaste†¹

Percent reduction in sensitivity to stimuli vs. ordinary non-antibacterial fluoride toothpaste

As measured in a 8 weeks clinical study. After 4 weeks air blast 23.9%, tactile 35.6%.
Reference: 1. Sertwatanachal & Mateo, January 2016, Internal report.

Whitening Stain Removal

The New Colgate Total* formula is clinically proven to reduce stains and stain intensity†¹

Percent reduction vs. non-whitening toothpaste
6 week stain removal clinical study

Colgate Total* Advanced* Health Whitening toothpaste.
Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.

Fresh Breath

The New Colgate Total* formula is clinically proven to keep breath fresher over 12 hours†¹

Statistically significant reduction vs. non-antibacterial ordinary fluoride toothpaste 12 hours overnight with continuous use for 3 weeks
Reference: 1. Hu, D., et al. J Clin Dent 2018;29(Spec Iss A)A41-45. 

Cavity

The New Colgate Totalformula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:
 

Enamel Protection

The New Colgate Totalformula helps repair weakened enamel
  • New Colgate Total* formula helps patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste†¹

    Plaque Index 

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    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Garcia-Godoy F, et al. J Clin Dent, submitted August 2018.

  • New Colgate Total* helps patients achieve superior reductions in gingivitis vs ordinary non-antibacterial fluoride toothpaste*¹

    Gingival Index 

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Garcia-Godoy F, et al. J Clin Dent, submitted August 2018.

  • New Colgate Total* helps patients achieve clinically significant reductions in calculus vs ordinary non-antibacterial fluoride toothpaste†¹

    Calculus Index 

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.

  • New Colgate Totalformula provided clinically significant reductions in sensitivity vs ordinary non-antibacterial fluoride toothpaste†¹

    Percent reduction in sensitivity to stimuli vs ordinary non-antibacterial fluoride toothpaste

    *After 8 weeks.
    Reference: 1. Sertwatanachal & Mateo, January 2016, Internal report.

  • New Colgate Total* formula is clinically proven to reduce stains and stain intensity†¹

    Percent reduction vs non-whitening toothpaste
    6 week stain removal clinical study

    *Colgate Total® Pro Gum Health Whitening 1450ppm fluoride toothpaste.
    Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.

  • New Colgate Total*formula is clinically proven to keep breath fresher over 12 hours†¹

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste 12 hours overnight with continuous use for 3 weeks.
    Reference: 1.  Hu D, et al. J Clin Dent, submitted August 2018.

  • New Colgate Totalfomula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:
     

  • New Colgate Totalfomula helps repair weakened enamel

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New Colgate Total* Formula

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